Skagen is excited to launch a collaboration with contemporary fashion brand, Soulland, with a limited-edition timepiece collection. First announced at the fashion brand’s much-anticipated runway event during Copenhagen Fashion Week in August 2021, the watches are inspired by Soulland’s Spring-Summer ’22 collection titled, Time: Our Tyrant. The Soulland x Skagen collection launches on January 31 exclusively at Copenhagen-based retailer Storm, followed by Skagen and Soulland channels beginning February 7.
“We were thrilled when our partners at Copenhagen Fashion Week first connected our teams together. As long-time fans of Soulland, we knew that their modern take on fashion and strong Danish roots would make for an impactful partnership,” says Steve Evans, EVP Chief Brand Officer.”During the process of our collaboration, we found alignment in our brand values, including a focus on designing with a purpose and taking steps towards a more sustainable future. We’re excited to officially launch this collection around Copenhagen Fashion Week.”
