Fossil Group is proud to announce a global licensing agreement with one of the most recognizable car brands in the world: BMW. In collaboration with the iconic global company, Fossil Group will design and manufacture BMW-branded watches and smartwatches through 2023.
“BMW is one of the most iconic brands in the world. We look forward to bringing our watch design expertise and smartwatch capabilities to BMW enthusiasts around the world.”Kosta Kartsotis, Chairman and Chief Executive Officer, Fossil Group
The BMW Group agreement is the first automotive brand license for Fossil Group. New accessories will be introduced in 2019 and sold globally in more than 4,000 BMW retail channels, as well as throughout a variety of key retailers in Fossil Group’s extensive global network.
Read more about the partnership here.