Fossil brand is excited to introduce its newest advertising campaign and celebrity cast members. Launching in early August, the campaign will feature all of Fossil’s product categories and include actors Mandy Moore and KJ Apa, rising singer-songwriter Izzy Bizu and New York City artist Darryl Westly.
‘’When deciding who to cast for our upcoming campaign, we kept coming back to the attributes that make up our very DNA: an optimistic attitude, dedication to authenticity and of course, creative spirit,’’ said Steve Evans, EVP of Fossil brand. “At Fossil we believe that what you make time for defines who you are—our cast and campaign embody that brand ethos, and exemplify how intentional time helps achieve both professional and personal happiness.â€
Fossil has long explored the importance of time, and how being intentional with how you spend it can positively impact all aspects of your life. This entire cast has a unique relationship with time: whether its taking risks, using time to continuously develop their passions, or recognizing the importance of taking time for meaningful personal connections.
Read more about Fossil’s exciting cast members, product line-up, and the inspiration behind the campaign here.
