Fossil steps into a world of color for the launch of its new, highly anticipated Fossil Sport Smartwatch. Partnering with model, marathoner and entrepreneur Candice Huffine, the brand kicked off its new look with a pop-up space in NYC from November 9-11, hosting more than 1600 visitors and featuring a full-on color experience inspired by the collection’s eye-catching rainbow palette. Known for her inspirational stance on body positivity, inclusivity and empowerment, Huffine led a group run and put the smartwatch’s premier technology and features to work.
Photography by Matthew Carasella
Based on the recently launched Qualcomm® Snapdragon Wear™ 3100 platform and the newly redesigned Wear OS by Google™, this smartwatch boasts several new technological features including extended battery life, automatic time telling mode, enhanced ambient mode and integrated heart-rate tracking.
“We know our consumers want versatility both in their activity and their accessories, which is why we wanted to bring a smartwatch to market that is a fit for every style,’’ says Steve Evans, EVP Fossil Group. ‘’We’re incredibly excited to be able to offer a colorful sport smartwatch with endless customization and equipped with latest Google and Qualcomm technology for a best-in-class consumer experience.”
With this new generation, Fossil showcases a unique, colorful take on technology and redefining what activity means for your lifestyle. Learn more about the Fossil Sport Smartwatch by visiting www.fossil.com.