Michele — a leader in boldly feminine timepieces — is proud to announce Legacy Redefined, their latest campaign.
- Legacy Redefined celebrates strong women and the multifaceted legacies they create throughout all phases of their lives.
- It inspires and empowers them to embrace their dual roles of boldness and femininity while defining their own legacies, time after time.
None personifies this message more than the boundary-breaking campaign face, Ashley Graham.
“We’ve spent time over the past 18 months connecting with the MICHELE Watches woman. It was inspiring to see how drive and ambition, along with nurturing femininity enables our consumer to manifest her best self. They are women truly dedicated to foraging their own path as they redefine what legacy uniquely means to them– they are the driving force behind the ‘Legacy Redefined’ campaign,” said Lisa Pillette, Chief Marketing Officer of Fossil Group, Inc.
“When we began discussing who would anchor this campaign, we knew she needed to be a powerful mix of attributes: bold, confident and someone who stands for making a real difference. Once we had that outlined, Ashley Graham was the clear woman.”
As a supermodel, entrepreneur, mother, author, and advocate, Ashley Graham has redefined the fashion and media industries while always staying true to her authentic self. Her legacy is built on her self-assuredness and leading with kindness. By leaning into her confidence, Ashley has created waves of influence and hopes to inspire all women to do the same — be themselves, embrace their journeys and lift each other up.