Neustar, Inc. and the ANA (Association of National Advertisers) recently announced the winners of the ANA Genius Awards. Fossil Group received top honors for its outstanding achievement in business growth, driven by the specific and demonstrable impact of marketing data and analytics. This is Fossil Group’s first win in this competitive national award.
Fossil Group took a top-down approach using various analytics solutions that included a combination of traditional, modern and advanced methodologies. With this new analytics system in place, Fossil Group saw wearable sales double in 2017.
Now in their sixth year, the Genius Awards recognize the brands behind the most innovative and ambitious efforts in advanced marketing analytics. Distinguished for the impact they have on driving business goals and providing the value on how marketing influences ROI, the winners represent the industry’s trailblazers in analytics.
Here’s what Fossil Group employees had to say about the impact that analytics and data have on the brand’s marketing impact.
Those interested in learning more about the Genius Awards and entire winner line-up are encouraged to visit the ANA website: https://www.ana.net/content/show/id/50897.
Whether it be their determination, fearless leadership, relentless activism, or profound creativity—young women near and far continue to show the world that they are stronger than ever!
In celebration of International Day of the Girl on October 11, a youth-led movement for gender equality and justice and youth activism, Fossil Group hosted seven young changemakers —ranging from ages 13 to 23— in our offices around the globe (Basel, Hong Kong, and Richardson) to share their stories of innovation, empowerment and the challenges that all girls face in modern society.
Standing on a stage, looking on to a packed room filled with employees, community members, and young girls like themselves, the female guests took listeners on a journey of how they became authors, coders, inventors, STEM champions, and entrepreneurs. Additionally, the Richardson office hosted a special STEM workshop, led by 14-year old scientist Hari Bhimaraju, for the young people in attendance to unleash the techie in them.
“These ladies are not only changing the world now, but they are also our future,” said Janiece Evans-Page, Vice President of Global Philanthropy and Sustainability. “This event is all about the young ladies in this room and beyond – helping them to understand how they can unleash their superpowers.”
After the speaker series, Fossil Group hosted multiple volunteer events, from beaded jewelry making in support of Girls Inc., to stuffing totes with donated feminine hygiene products for That Time of the Month—an organization that assists women in need.
Fossil Group is committed to becoming a leader in women’s empowerment by 2020, and creating opportunity for women and girls within and beyond our four walls. Learn more about our speakers and listen to their stories first-hand below.
Activist. Spoken Word Artist. Teen Author.
Known as a spoken word artist, activist, and author of the best-selling book The Survival Guide to Bullying, Aija is passionate about inspiring young people to use their voices to make an impact.
“Today is a new day. Stand up, don’t back down and be brave.”
Coder. Feminist. STEM Champion.
From creating the “Tampon Run” video game to writing Girl Code: Gaming, Going Viral, and Getting It Done, Sophie and her co-creator Andy Gonzales challenge girls to ask the question “what if there were more women in technology?”
“I had this vision of myself that I wanted to do something great. That I wanted to make some sort of impact on the world.”
Scientist. Change-Maker. Advocate for the Visually Impaired.
A presenter at the 2016 White House Science Fair, Hari seeks projects that combine her passion for science and technology, and her desire to help the visually impaired.
“The field of tech impacts all of our lives, so it’s only natural that everybody, regardless of their gender, influences it.”
Hong Kong, China
Independent Learner. CEO. Visionary.
Founder and CEO of MinorMynas, 13-year-old Hillary aims to help kids learn languages from each other in fun, engaging ways.
“We all should be willing to take the first step…even if we don’t know where it will take us.”
Educator. Storyteller. Social Bridge-Builder
Michelle won the Social Innovation CEO Competition for her social enterprise proposal to hire senior citizens as local tour guides.
“Throughout this whole experience, my takeaway was fail fast but to learn faster.”
Scientist. Superhero. Social Entrepreneur.
A young scientist and entrepreneur from Kinsale, Ireland—Ciara uses science and technology to tackle issues like the global food crisis and preemptive diagnosis of disease in healthcare.
“Sometimes with young girls an investment of faith is just as important and more effective than an investment of money.”
Andrea “Andy” Gonzales
Coder. Feminist. STEM Champion.
Together with her co-creator Sophie Houser, Andy developed the “Tampon Run” video game and co-wrote Girl Code: Gaming, Going Viral, and Getting It Done.
“It’s hard to make products for women when there are only men in the room.”
Read Tory Burch branches out into Wear OS smartwatches with the $395 Gigi on DigitalTrends →
Read Tory Burch’s ToryTrack Gigi is the designer’s first touchscreen smartwatch on Wareable →
Read How DJ Steve Aoki Tours The World And Stays Fit on Mens Journal →
Armani Exchange recently announced the launch of its first-ever touchscreen smartwatch, combining the brand’s striking design aesthetic with cutting-edge wearable technology. Lucky Blue Smith is featured as the main ambassador of the brand’s autumn/winter watches this year, alongside Selah Marley, the 19-year old daughter of Lauryn Hill and Rohan Marley.
Powered with the latest Wear OS by Google, the A|X Armani Exchange Connected smartwatch collection boasts heart rate tracking, payment technology through Google Pay, untethered GPS, Google Assistant, swimproof functionality and more.
Here is a glimpse into some early press reactions to Armani Exchange Connected!
Ebony Announces Its 2018 “Power 100” line-up celebrating the most inspiring and influential leaders of color who are impacting and shaping our world.
Fossil Group’s Vice President of Global Philanthropy and Sustainability, Janiece Evans-Page, is named as an Ebony “Power 100” honoree, a list that recognizes brilliant Crusaders, Disruptors, Entrepreneurs and Innovators who have made a significant impact in creating movements, changing culture and bettering society.
“This diverse list of talented leaders provides the perfect example of how everyone can show up in their own way and truly make a positive difference by inspiring others, changing systems and doing work that matters. I’m thrilled to collaborate with Fossil Group leaders and changemakers who share my value and commitment to make the biggest impact we can. This is only the beginning for us!”Janiece Evans-Page
To learn more about Ebony’s “Power 100” and explore the ways in which others, like Janiece, are making an impact in today’s social landscape, visit: https://www.ebony.com/power100-2018/