Wim Schalken designed custom medals for 14 international trails and counting

MAKING AN IMPACT: WIM SCHALKEN

Wim Schalken is making a difference “literally one medal at a time” as he puts it. This creative IT director is referring to Hiker Medals, a project he started in 2016 after hiking the 211 mile-long John Muir Trail. What was initially a personal passion has now grown into something greater that’s helping others across the globe.


What do you do when you make time for good?

I care deeply about being able to visit remote places that are away from the crowds and for the most part, untouched by civilization. I got to experience this when I hiked the John Muir Trail in 2016 and was blown away by the beauty of this pristine wilderness. Because of the impact this experience had on me, I was looking for a unique keepsake to commemorate the accomplishment. When I couldn’t find anything already out there, I decided to design and create something myself.

Enter Hiker Medals. When word spread, I found that other hikers were looking for similar memorabilia—and as a result there is now a series of medals I sell to customers all over the world. Each medal has a dedicated organization that benefits from the sale of that medal. These are non-profits that maintain trails, educate hikers about safety or perform search and rescue operations.

Share a favorite success you’ve had with this project.

Aside from allowing me to make donations to non-profit organizations, the medals themselves often represent an important accomplishment in the recipient’s life. One example was a gentleman who bought the John Muir Trail medal for his dying mother who had hiked the John Muir Trail solo in the ‘60s.


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How did you most recently Make Time For Good?

Last weekend I worked on a medal for Mount Whitney—at 14,508 ft, it is the highest summit in the contiguous United States. What’s exciting about this medal is that the beneficiary will be the Inyo County Search and Rescue organization. These volunteers risk their lives several times every season to save hikers on the mountain.


What makes Fossil Group’s culture unique?

At work I get inspired by the creativity that is present in our offices. Whatever I produce doesn’t even come close to the uniqueness of the designs and ideas that I am surrounded with at work.


Fossil Group gives its employees volunteer time off as well as matches dollars to support multiple causes. How did we specifically support you in making time for good?

Doing good is part of Fossil’s DNA. In my case specifically, it was the extended time off I could take to hike the John Muir Trail, which led to the creation of Hiker Medals as well as matching funds to causes supporting the preservation of trails.


How can others get involved in your efforts?

Start hiking, be prepared and make sure to leave no trace. If you get the opportunity, volunteer for or donate to an organization that is responsible for trail maintenance. If you enjoy being outdoors, also consider getting Wilderness First Aid certified, so you can help yourself or others in case of an emergency.



Hiker Medals  By the Numbers

1,400
medals were sold to customers all over the world by the end of 2017

14
Hiker Medal designs to-date (and it continues to grow)

$2,500
of Hiker Medal sales has been donated to charities in the past year

$1,714.90
The amount matched by Fossil Group’s Employee Matching Donation program to various trail associations, foundations and conservancies


To learn more about how Fossil Group makes time for good, visit fossilgroup.com/sustainability.


Read about Fossil Group accolades from CES 2018

SNAPSHOT: FOSSIL GROUP AT CES 2018

This year, the Consumer Electronics Show (CES) saw more than 3,900 exhibitors focused on breakthrough products and technologies that encourage innovation in the marketplace.

We’re proud to announce that Fossil Group took home a variety of awards and nominations from the show.

The kate spade new york Scallop touchscreen smartwatch won “Best Tech” from Digital Trends and was also a finalist for Engadget’s “Best of CES” award.

Android Authority and Stuff declared it one of the winning products of their Best Wearable Tech Award.

Both PCMag.com and Gear Diary awarded Misfit Path the “Best Smartwatch” award.

Explore our image gallery to see our latest smartwatches.

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GET GROWING: Fossil Group Employees Get Their Hands Dirty To Make Time For Good

Over the past year, Fossil Group’s employee-led On-Site Community Garden bloomed from a simple question: How can we grow food to donate to local community partners?  Take a look at the fruits (and vegetables) of our labor.


  • Spring 2017

    A team of green thumbs from Fossil Central Station brainstorm potential spaces, logistics and operational next steps, including budget, design, and structure for a Community Garden.

  • Earth Day 2017

    Fossil Group announces the pilot location of the On-Site Community Garden and issues a call-to-action to employees to join the effort.

  • Volunteers fill community garden beds at Fossil Group
  • August 2017

    First On-Site Community Garden Build Day—four plots are built and set up for fall planting.

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  • Fall 2017

    Our On-Site Community Garden produces its first bounty of radishes, carrots and other good-for-you goodies.

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  • October 2017

    During our Fall Greater Together Tour, employee volunteers build hoops, which will protect plants and prepare the plots for winter.

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  • Winter 2017

    The team reviews lessons learned and best practices and begins planning for a 2018 global expansion.

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We’re excited to share more updates on Fossil Group’s employee-led Community Garden in 2018. To learn about all the ways we make time for good, visit fossilgroup.com/sustainability.