Fossil Group Launches Exclusive Smartwatch Capabilities within Wear OS by Google™ Platform – Multi-Day Battery Life and Tethered iPhone Calls
NextGen Smartwatches Launch Today, New Hybrid Smartwatches Available Fall/Holiday 2019
Fossil Group, Inc. today announced proprietary nextgen touchscreen smartwatch technology and the latest evolution in hybrid smartwatches.
“We’ve made multi-day battery life for touchscreen smartwatches possible with one touch – a disruptor for smartwatches on the Wear OS by Google platform. And, we’re leading the industry on Wear OS by Google by enabling tethered phone calls for iPhone users,” said Fossil Group Executive Vice President and Chief Commercial Officer Greg McKelvey. “Both advancements are the result of our unrelenting focus on advancing wearable technology. We’ll continue to integrate the latest tech features our customers need with the styles they love.”
With innovative designs and enhanced capabilities, Fossil Group’s latest smartwatch technology simply delivers. The sleek and modern nextgen smartwatches will be available starting today from Fossil brand and this fall/holiday season from three other to-be-named Fossil Group brands. These new products will be Fossil Group’s most advanced smartwatches ever, thanks to new features including:
- Extended Battery Life: An exclusive app offers one-swipe access to four battery modes – Daily, Extended, Time-only and Custom. Extended battery mode unlocks multi-day usage by keeping on essential features such as notifications and heart rate on a single, one-hour charge
- Voice Calling: A newly-added speaker and a Fossil Group proprietary app launching later this Fall enables iPhone users to make and receive calls while tethered to their phones; all other users are immediately able to make and receive tethered voice calls from the nextgen smartwatches. With the launch of this app, Android users will be able to benefit from a more seamless transition between Bluetooth devices when taking calls
from their smartwatch
- Microphone and Swimproof Speaker: A swimproof speaker eliminates the need for an additional sound-dampening mesh barrier to keep out water; smartwatch users can get things done with help from Google Assistant and hear responses back, take phone calls, get audible alerts, play music and more
- Increased Storage: Tech enhancements double the storage space (to 8GB) and memory (to 1GB RAM), allowing users to download more apps and media while enhancing performance
- Experiences: Leveraging the enhanced storage, Fossil Group is auto-installing apps – such as Cardiogram, Spotify, Noonlight – to select nextgen smartwatches
- Processor: An updated processor features the latest Qualcomm® Snapdragon Wear™ 3100 platform
“We’re closely aligned with our partners at Google to ensure we’re constantly iterating within the Wear OS by Google platform to deliver the most desired smartwatch features and benefits,” said McKelvey. “We listened to our customers and knew that longer battery life and tethered iPhone calls were essential in our nextgen products.”
In addition to new touchscreen smartwatch innovations, Fossil Group will introduce a new category of hybrid smartwatches this fall/holiday seasons. Ultimately filling an identified gap in the wearables market, this new category of hybrid smartwatches has functionality similar to a touchscreen smartwatch with the look and feel of a classic watch, while still offering long battery life.
Fossil Group, with over $400 million in wearable device sales in 2018, will launch more than 100 new smartwatch styles across 10 brands this 2019 fall/holiday retail season. Brands and specific styles will be revealed throughout the season. To learn more, visit www.fossilgroup.com.
Google and Wear OS by Google are trademarks of Google LLC.
Interns play an integral role at Fossil Group. They’re the innovators-to-be, the big idea-creators, and the passionate newcomers who inspire us to make great products…and make great products themselves.
Chris Cho, a product design intern from the Art Center College of Design in California, did just that.
Introducing, Design Major II
The Fossil brand team has long celebrated the next generation of watch designers. Design students have the opportunity to work alongside product development and design teams, soaking in knowledge, mentorship and inspiration.
Cho maximized that opportunity by helping put Design Major II on wrists beginning July 2019. Evolving from its 2018 predecessor, he brought new life to the latest iteration by creating an everyday watch that pays nod to fan-favorite elements, while combining “vintage design with a modern vibe.”
“One of my favorite parts of the design process was the form development – it allowed me to explore and create the shape that satisfied the product’s function, purpose and aesthetic,” said Cho. “It was exciting to see the designers’ infinite imagination put to the test.”
— Chris Cho
Each limited-edition watch is individually numbered and retails at $165 in select Fossil stores and on Fossil.com.
The Internship Experience
Fossil Group offers a variety of internship possibilities within various functions across the organization. Placed on one of our owned or licensed brand teams, our internship slots are limited as to provide each intern with an individual mentor that will offer guidance, training and an intimate, up-close perspective on how we work.
We also make it our mission to close the gap that commonly sits between leadership and interns. Each class is provided the opportunity to create and present a project that allows them to share their fresh perspectives and ideas with the members of our Executive Leadership Team (ELT) at the conclusion of each program.
To learn more or apply to participate in Fossil Group’s internship program, visit FossilGroup.com.
Check out what the press is saying about Design Major II:
When Diesel hit the fashion scene in 1978, its innovative design and creative style tore down traditional retail norms. Renzo Rosso created a brand that spoke to international audiences and, in the early 2000’s, dominated a product category expansion to include sunglasses, jewelry and watches. Fast forward to 2019 and the world renowned brand continues to break the mold – quite literally – with the launch of Mega Chief Concrete.
“I think most people would be surprised to hear that this design innovation has been years in the making,” said Phillip Riedel, Fossil Group’s Associate Creative Director for Diesel. “What really makes this one special was the journey that ultimately led us to the final product.”
Want some behind-the-scenes intel? Here’s how the Mega Chief Concrete watch went from a cool (yet complex) concept, to an exclusive watch drop with Hypebeast.
It began on the streets of London
In June 2018, Riedel packed his bags and took off for London alongside Andrea Rosso – Diesel’s Creative Director and son of its Founder – and his design team to kick off their annual Designer Alignment trip. It was there that the hustle and bustle of London’s urban life ultimately inspired the concept of bringing the “concrete jungle” to the wrist. Note to all wearers: take a peek at the caseback for a secret inscription that further brings this idea to life.
Paying Nod to the 90’s
Do the bright, bold colors of this year’s Diesel watches feel familiar? Nostalgic, even? There’s a reason. All were designed through the lens of the 90’s decade. A time when urban cities were a playground for the youth and colors like hot pink, yellow, orange and green were as common as an oversized sweatshirt. This theme shines through in Mega Chief Concrete’s colorful ombre treatment.
The “mad scientist” Effect
Just as Renzo Rosso recreated the way in which designers worked with denim 40 years ago, his modern-day brand continues to raise the bar of innovation as it brings concrete to fashion. Alongside Diesel’s creative design team, Riedel has been working tirelessly behind the scenes to formulate the perfect concrete mixture that would ultimately bring to life the brand’s most exciting product yet.
There’s more to come.
While the Mega Chief Concrete watch is an exclusive, limited edition product (global quantity is less than 1000), have no fear. Riedel and the Diesel design team have already begun inventing new and creative ways to continue working with this popular material – drawing inspiration from Diesel’s rich heritage and notable street influence to create the perfect blend. Keep your eyes peeled for more!
To learn more about Diesel’s new Mega Chief Concrete, visit Hypebeast →
That sentiment shines through as we engage and mobilize our workforce to do our part to make the world better. Whether it’s one hour, one day or one week, we’re here to make a difference and leave the world a little better than it was. We’re here to Make Time For Good.
Fossil Group’s Greater Together Tour, a bi-annual engagement initiative, is designed to inspire and engage our workforce of over 10,000 global employees to step away from their daily work routines and – in addition to their company designated Volunteer Time Off – generously provide their time and talent to causes and charitable organizations that they care about.
From Switzerland to Germany, from the UK to Australia, from South Korea to Hong Kong (and far beyond!), this year’s Spring Greater Together Tour showcased how, together, we can further strengthen the communities where we live, work and play and ultimately create the biggest impact we can, in a way only we can.
Check out a snapshot of our 2019 Spring Greater Together Tour:
Learn more about Fossil Group’s commitment to Community Impact by visiting: https://www.fossilgroup.com/sustainability/community-impact