Pride Shines Brighter Than Ever at Fossil Group

In case you haven’t heard, Greater Together is Fossil Group’s testament to how much better we are when we work together.

That couldn’t ring more true as we celebrate strength, authenticity and inclusivity during PRIDE month. Again this year, we’re turning celebration into action by making time for good – creating a meaningful impact on our world today, in the way only we can, to ultimately set the stage for a better tomorrow.

Throughout the month of June, Fossil Group’s PRIDE will proudly shine through the lens of community partnerships, inspirational product design, nationwide experiential engagement events and, as always, our core values that celebrate all employees for being their own unique selves.

Fossil Brand has partnered with the Hetrick-Martin Institute (HMI), the nation’s largest LGBTQ youth services organization, to create and launch a limited-edition watch case for Pride 2019. One hundred percent of proceeds from the timepiece will benefit the work of HMI, who believes all young people, regardless of sexual orientation or identity, deserve a safe and supportive environment in which to achieve their full potential.

If you happen to be based in the Americas, Fossil Brand will hit the streets of New York and Dallas with their airstream (her name is Betty, if you don’t mind…). First at the HMI Block Party on June 1, followed by the Dallas Arts District Block Party on June 21. If you haven’t had time to get your Fossil PRIDE watch by then, have no fear, they’ll be selling the watch cases on Betty along with the rainbow field strap and a rainbow assortment of silicone straps.

Make Time For Good….and long live PRIDE!


BMW and Fossil Group introduce the BMW Motorsport collection of traditional watches

BMW Races On To The Watch Scene With Statement-Making Collection

Known for their racing heritage and iconic checkered logo, BMW joined forces with Fossil Group to take traditional watch design to the next level. Modeled after the brand’s most recognizable sports cars, BMW’s new watch collection that will no doubt be parked on the wrists of automobile and motorsport aficionados across the globe.

BMW Collection

Featuring a mix of the brand’s iconic auto-inspired colors, the BMW Collection shows off a diverse and versatile style range.


The BMW M Motorsport Collection boasts a sporty design style, featuring Motorsport racing stripes and tire tread detailing.


Brands In The News: Q2 2019


PUMA Drops First-Ever Limited Edition Watch Collection

PUMA has teamed up with Fossil Group to redefine their iconic sports brand for the wrist with the launch of its new, limited edition RESET watch collection. Blending inspiration from the rise of footwear, urban street style, and PUMA’s #DOYOU “badass women” movement, this collection introduces 90’s nostalgia to a younger generation of watch enthusiasts by adding a modern line-up of materials and bold colors.

PUMA dropped the RESET collection on May 2, with just 448 watches available per style – a shout out to the brand’s start in 1948. Be the first to shop Puma’s new collection at www.watchstation.com.

Just this past year, PUMA signed on as one of Fossil Group’s latest global license partners for the design, development and distribution of PUMA watches and smartwatches through 2028. If you missed the RESET, have no fear – additional styles from PUMA and Fossil Group will hit the market later this season.

“To reset requires a mindset of reinvention while taking inspiration from the past and present to create a version of oneself.”

— Daniela Molin, General Manager BU Accessories at PUMA.